3 Collaborating “on” Purpose


An organization in which everyone is collaborating powerfully and “on” purpose is a thing of beauty.

On a well-run team, team members are focused on a clearly understood, shared goal. Little or no time is spent on wheel spinning and low-yield activities. Team members get more done in less time, and technical expertise isn’t the only factor fueling the team’s efforts. Commitment to a common task drives the success of the team.

How do we set up and support teams to function this way? My own experience has taught me that the most powerful force for success in teamwork is intense commitment from each participant. I was at SEMATECH from 1989 to 1996, and during the early part of my tenure the company ...

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