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Careers in Big Data and Social AnalyticsNew Religion, Part II

Machines don’t make the essential and important connections among data and they don’t create information. Humans do.

–Jim Stikeleather, Executive Strategist, Innovation for Dell Services

I’m a huge Freakonomics fan—the books, the blog, the podcasts. Journalist Stephen J. Dubner and award-winning economist Steven D. Levitt really do give their fans and readers “the hidden side of everything.”1

And a lot of that means analyzing the raw data in a unique and interesting ways—ways that for the longest time couldn’t be done simply because the computing power and storage capacities just ...

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