13 Your business model: The beating heart of your business
This chapter covers
- What is a business model? How do you determine what yours should be?
- Who is your real customer: consumer or business?
- What are examples of standard business models to provide you guidance in nailing yours down?
The business model is the heart of your business and of your business plan. It’s tempting to think, “I have a product, and I just go sell it, right?” Well, how are you going to sell it, and how do you get paid? That’s the critical question a business model answers. To determine the right business model for your company, you will carefully consider all the possible business models that might make sense and choose the right one for your product and how ...
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