16 Go-to-market: How to make your business viable and grow
This chapter covers
- Have you got minimum viable product and product–market fit nailed? Time for go-to-market.
- Did you get 40 customer interviews across all your prospective vertical markets? It’s worth the effort.
- How do you go from initial revenues to market engagement and profitability? With a solid GTM strategy.
This topic is closely tied to anecdotes 14, “Getting to minimum viable product with lighthouse customers” and 15, “Product–market fit: Making sure the dogs will eat your dog food.” Here we will be building our go-to-market (GTM) strategy on top of minimum viable product (MVP) and product–market fit (PMF). In my first two startups, where I was going from academia into ...
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