20 Your startup’s valuation: Up, up, up (hopefully)

This chapter covers

  • What is your startup really worth?
  • How is understanding valuation significant to your startup’s future?
  • Is there a steady drumbeat of events that you can accomplish to steadily raise valuation?

The valuation of your startup is a very important concept to you, to your employees, to your existing investors, and to new investors. Until you are raising money or are close to an exit, you don’t want to obsess over this—along the way, you have many more critical things to obsess over—but you do want to keep an eye on it. I will show you how it is not a factor you have to accept as is—there are things under your control that can directly improve your valuation.

20.1 Determining ...

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