23 Does a startup need both a CEO and a COO?
This chapter covers
- CEO versus COO—do you know the difference?
- Can you find a COO with complementary skills to the CEO to balance the latter’s strengths?
- Co-CEOs or solo CEO+COO? Which leadership model will go the distance?
There are three anecdotes in this book about specific titles other than Chief Executive Officer (CEO). The titles that deserve their own anecdote are Chief Operations Officer (COO), Chief Marketing Officer (CMO), and head of sales. Why them and not others? Because these three have either controversy, special circumstances, or both surrounding them. The COO—the subject of this anecdote—is controversial because this role is rare for startups and sometimes is used to avoid having ...
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