28 Investor communications: They needn’t be cod liver oil
This chapter covers
- Why is communicating regularly with investors an absolute must?
- What should you do in bad times? It’s even more important to keep lines of communication open.
- How should investor updates be structured for efficiency and effectiveness?
- Is there a special way to handle those extra-needy investors?
To be a world-class startup CEO, you must have outstanding communication habits with all stakeholders: your team, your board, your advisors, and, most importantly, your investors. In this anecdote, I focus on those all-important investor updates, including some ways to make them as painless as possible and nothing like taking cod liver oil. We begin with why communication ...
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