13. What Is There Other Than Price?
Price action is only one part of market analysis. There are several dimensions that further enhance the price chart including volume, momentum, time, and even how everyone feels about the market. Some of these are hard to quantify. Others are in the newspaper listings and free Internet web sites. When the market goes one way and the supporting indicator goes the other, then something is happening beneath the surface. An early trading opportunity may be in the works.
Listen to them—every indicator tells a story. Consider a few of the areas that affect your individual investments.
In business school, they teach marketing with the analogy of a table. The main portion of the table, called product, is ...