Technical Blogging, 2nd Edition

Give Readers a Compelling Reason to Stick Around

At this point, you should have determined the style and topic of your blog, as well as validated the existence of a sizable potential audience. Now you can start thinking about how to answer a question that many of your visitors will ask themselves: Why should I subscribe to this blog?

I phrased that question to intentionally imply a subscription to your upcoming posts via email or feed, the latter being less common these days but still used to a degree among a technical readership. Another way of phrasing the question would be to inquire why people should come back to your blog.

Whatever the exact question you ask, you need a convincing answer. What’s the reason why your blog exists? Why ...