Choose and Register a Domain Name

The last step of this initial planning process is to choose a name and register a domain name for your new blog. If you already have a blog, it might still be worth reading this section. You could decide to start afresh with a new name and domain name, redirecting the existing one, particularly if your existing blog is new or unpopular at the moment.

Keep Your Blog on the Same Domain as Your Company

If the blog you are creating is for your company, the domain name choice is very straightforward. Assuming you already have a site for your company, you don’t need to register a new domain name for your blog; simply define a subfolder, such as yourcompany.com/blog.

The reason for going this route isn’t limited ...

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