Technical Blogging, 2nd Edition

Encourage Social Media Sharing

One of the quickest ways to market your content is to have your readers do the marketing for you. If all of the readers who found your content useful were to share your site with their friends online, you’d quickly have more traffic than you could handle.

In practice, very few readers bother sharing your articles even if they found them to be exceptional. Depending on how explicit you are with your request and how much you solicit social media sharing, you’ll likely only receive a few mentions from other people.

For example, my article “15 Sites for Programming Exercises” that I published on ProgrammingZen.com has received 55,199 visits to date, but only a few dozen tweets at the time of writing. In general, ...