Guest Blog on Other Blogs

In the previous chapter, we talked about finding guest bloggers as a way of obtaining additional, often free content. In this section, we’ll turn the tables. This time around, we’re going to use guest blogging as a tool for promoting your blog.

Guest blogging can be an extremely powerful marketing tool. Compelling content and a dose of charisma can latch onto an existing community created by someone else and quickly attract many followers to your own site. You’ll also obtain high-quality backlinks, which can be so hard to get.

Here are the three essential ingredients you’re going to need to successfully promote your blog via guest blogging:

  • A blogger who is willing to accept contributions from guest bloggers ...

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