Technical Blogging, 2nd Edition

Other Forms of Article Marketing

Guest blogging is a specialized form of article marketing. Try it out. When you guest-blog, you’re adding value to your community with content that has been reviewed by at least two bloggers (you and the host of the blog you’re publishing on). In other words, it’s a form of promotion that ends up benefiting everyone involved.

Other forms of article marketing, while still technically white hat, can’t truly make that same claim with regard to adding value to a community. I’m referring to the more traditional forms of article marketing that are carried out through article directories and press releases.

Ignore Article Directories

Article directories are sites that accept article submissions on a variety of subjects. ...