Analyzing Traffic with Google Analytics

It’s ultimately outside the scope of this book to illustrate how to use Google Analytics to take full advantage of the data it collects from your blog. It’s really not hard to figure out the basics, and entire books and courses are dedicated to the subject if you’re keen to go in deep.

Nevertheless, I wanted to give you an overview of some of the key features. The UI is subject to changes and improvements, so I’m going to give you general guidance rather than very specific, click-here types of instructions, which are subject to becoming obsolete by the time this book is in print.

If you haven’t installed the JavaScript tracker for Google Analytics, as discussed in Chapter 4, Customizing and Fine-Tuning ...

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