Identify the Social Networks You Intend to Target
There are countless social media sites. What’s not countless is your two most valuable resources—your time and your energy. You need to be ruthlessly selective in deciding which social networks you’re going to invest in. Okay, Antonio, spill it! Which ones?
Our goal for social media is to spread our message further, reach new audiences where they happen to be, connect with our followers and other influencers, and in the process amplify our own influence. Your choice needs to be strategic and calculated, as each social network you add will generally require further promotion and attention on your part.
So I wouldn’t waste my time on minor social networks, unless they happen to be specific ...
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