Technical Blogging, 2nd Edition

Create Your Social Media Profiles

Now that you’ve decided which social networks you intend to target, you should immediately try to secure your social properties (e.g., accounts on these sites with your desired usernames).

For example, the fictitious Acme Fireworks Inc. will want to register the Twitter account @acmefireworks, if available. If already taken, a variation using an underscore, prefix, postfix, or abbreviation may be necessary.

When it comes to Facebook and LinkedIn, things are a little different. These sites require you to sign up as an individual first and then allow you to add a company identity that you manage and represent.

For Facebook, once you have a personal account, you’ll be able to create a page for your blog. ...