Technical Blogging

Encourage Social Media Sharing

One of the quickest ways to market your content is to have your readers do the marketing for you. If all the readers who find your content useful were to share your site with their friends online, you’d quickly have more traffic than you could handle.

Figure 14. A sample sidebar layout

In practice, very few readers bother sharing your articles even if they found them to be exceptional. Depending on how explicit you are with your request and how much you solicit social media sharing, you’ll likely only receive a few mentions from other people.

For example, my article “The need for good vocational schools for programmers” ...