Interpret Visit Quantity and Quality
It’s important to regularly keep an eye on your site’s usage stats. Some of these will tell you how good a job you are doing in attracting visitors to your site. Others will give you a glimpse of how satisfied your visitors are likely to be with what you’re providing them.
Visits, unique visitors, and pageviews are visit quantity metrics. Average pageviews, time on site, bounce rate, and new visits are visit quality indicators.
Generally speaking, people pay attention to visit quantity but very little to visit quality. If you were to express the popularity of your site to other people, you would normally list pageviews and visitors. But do not ignore visit quality parameters. They can give you equally ...
Get Technical Blogging now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
