Convert Readers into Customers
By now, you should have a clearer picture of what to blog about in order to promote your business. What’s left to explore in-depth is how to convert the audience you are attracting into actual customers.
Your Company Blog Layout
Just like your content, your company blog should be laid out in agreement with what you are trying to accomplish.
Consider Figure 28, A sample company blog layout. This layout has the following characteristics:
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The company logo or title will typically link to your company site. This helps increase the number of people who will end up on your actual ...
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