Build Your Blogging Empire
What do you do when you feel you have exhausted the economic opportunities your blog can provide? You can scale horizontally, rather than vertically. Instead of diminishing your returns by putting much more effort into a blog that is already providing as much as is reasonable to expect, you can start a second blog. The idea is that at times it may be easier to grab a second lemon than try to squeeze every last bit of juice out of the current one.
It is not rare to see wildly successful blogs launch sister blogs. If a multitude of blogs are born over time, they’ll progress into a network. Each site promotes the network, typically at the top and the bottom of each site, in turn sending each other ...