What’s Next
This chapter should have provided you with some guidance on how to get started with your social media efforts. It’s a very fast evolving world, but the principles and the human element are not going to change any time soon.
Get started as soon as possible, because building a solid presence on social media properties can take several months. Freely experiment and don’t be afraid to veer away from the guidance provided within this chapter. You’ll make mistakes, but the best way to learn is by practice and firsthand experience. Just remember to be genuine and honest. Readily admit to your mistakes and apologize; that way you shouldn’t face any long-term consequences from errors you might make.
This chapter also concludes the instructional ...
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