Bibliography

Anderson, R. E., & Jolson, M. A. (1985). Technical wording in advertising: Implications for market segmentation. In L. K. Moore & D. L. Plung (Eds.), Marketing technical ideas and products successfully (pp. 244–253). New York, NY: IEEE P.

Aristotle. (1984). The rhetoric and the poetics of Aristotle (W. R. Roberts & I. Bywater, Trans.). New York, NY: The Modern Library.

Bly, R. W. (2007). The copywriter’s handbook: A step-by-step guide to writing copy that sells. New York, NY: Macmillan.

Bringhurst, R. (2005). The elements of typographic style (3rd ed.). Vancouver, British Columbia, Canada: Hartley & Marks.

Chandler, D. (2002). Semiotics: The basics. New York, NY: Routledge.

Cialdini, R., & Schultz, W. (2004). Understanding and motivating ...

Get Technical Marketing Communication now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.