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Technical Marketing Communication by Heidi L. Everett, Emil B. Towner

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Bibliography

Anderson, R. E., & Jolson, M. A. (1985). Technical wording in advertising: Implications for market segmentation. In L. K. Moore & D. L. Plung (Eds.), Marketing technical ideas and products successfully (pp. 244–253). New York, NY: IEEE P.

Aristotle. (1984). The rhetoric and the poetics of Aristotle (W. R. Roberts & I. Bywater, Trans.). New York, NY: The Modern Library.

Bly, R. W. (2007). The copywriter’s handbook: A step-by-step guide to writing copy that sells. New York, NY: Macmillan.

Bringhurst, R. (2005). The elements of typographic style (3rd ed.). Vancouver, British Columbia, Canada: Hartley & Marks.

Chandler, D. (2002). Semiotics: The basics. New York, NY: Routledge.

Cialdini, R., & Schultz, W. (2004). Understanding and motivating ...

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