Technical Marketing Communication
Before discussing the best practices of writing, designing, and delivering technical marketing, it’s important to understand the:
• Role of technology and society;
• Difference between technical communication and business or professional communication;
• Overlap between technical communication and marketing;
• Ethical perspectives relevant to technical marketing.
Technology’s Role in Society
Technology is all around us. But what does it really have to do with society? What role does it play? Although many people don’t explore that question, they have strong opinions about it somewhere in their subconscious. Typically, those opinions can be summed up in two opposing perspectives: one that argues technology ...
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