Book description
With technical skills in ever increasing demand and software updates coming thick and fast, the need for technical training is rising rapidly. This book is the essential guide to establishing, managing, growing and controlling a technical training business within a national or global organisation.
Table of contents
- Front Cover
- Half-Title Page
- BCS, THE CHARTERED INSTITUTE FOR IT
- Title Page
- Copyright Page
- Contents
- List of figures and tables
- Author
- Preface: the accelerated world of training
- 1. The Technical Training Organisation: Introduction to the Key Elements and Activities
- 2. Strategy and Business Execution: Developing Strategies to Produce Working Plans to Execute and Drive Results
- 3. Technical Training Product Management: Planning and Introducing the Right Offering At the Right Time and Right Price Point
- 4. Business Model: Key Components Required to Convert Strategy to Actual Execution
-
5. Business Development and Marketing Management: Building A Training Business and Managing Its Success
- Roles and responsibilities
- Building successful value propositions
- Discount policy implementation
- Carve outs, attach and inclusion rate strategies
- Competitive and tactical strategies
- Demand and lead generation
- Marketing and the internet
- Promotional materials
- Marketing, public relations and promotional events
- Customer and training partner advisory meetings
- Customer reference programmes
- Disruptive business growth
- Summary
- 6. Revenue Generation: Making Money in the Mixed Modality World of Technical Training
- 7. Sales: Developing Strategies and Metrics to Manage Sales Goals
-
8. Schedule and Resource Management: Planning to Deliver on the Training Market Opportunity
- Understanding and interpreting demand
- Enhancing the curriculum to suit local customer need
- Minimising the curriculum offered to suit local customer need
- Scheduling the right modality to the right market conditions
- Sizing, scaling and managing the delivery resource
- Resourcing efficiency (contract or employ)
- Contract instructors
- Scheduler’s checklist
- International and language considerations
- Managing cost and revenue expectations
- Summary
- 9. Authorised Training Partner Management: Expanding Sales and Delivery Capability Through Qualified Third Parties
- 10. Consulting Services: Expanding the Training Offering With Broader Customer-aligned Services
-
11. Offerings and Modalities: An Insight Into What They Are
- Introduction to ILT, VILT and eLearning (interactive and gamification)
- Electronic performance support systems
- Social learning
- Labs and simulations
- MOOC: is it right for you?
- Public, private, onsite and workshops
- Capitalising on learning modalities
- Next generation learning
- Becoming a disruptive learning leader!
- Summary
- 12. Curriculum Development and Management: Designing and Managing the Training Offering
- 13. Certification: Requirements and Approach to Designing Exams
- 14. Governance and Metrics Management: Establishing Control With Confidence
-
15. Financials: Fiscal Management and Control
- Finance in a technical training environment
- Financial models (P&L, cost, hybrid)
- Creating the budget
- Analysing, monitoring, tracking and recommending financial actions from the budget plan
- Forecasting
- Understanding VSOE and revenue recognition
- Carve out and discount policies
- Cross-border revenue recognition and tax implications
- Summary
- 16. Staff Management and Development: Getting the Best from Your Key Assets – the Training Team
- 17. Legal: Protecting the Training Business
- 18. Infrastructure and Tools: Introduction to the Systems and Technical Needs Required to Run A Training Business
- Appendix
- References
- Further reading
- Glossary
- Index
- Back Cover
Product information
- Title: Technical Training Management
- Author(s):
- Release date: May 2019
- Publisher(s): BCS, The Chartered Institute for IT
- ISBN: 9781780174822
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