Chapter 2Persuasive Visuals

As filmmakers, we are highly conscious of elements the audience is only unconscious of.

Norman HollynFilm EditorProfessor, Usc School of Cinematic Arts

Chapter Goals

The emphasis of this chapter is to illustrate visual literacy. Specifically, to:

  • Image   Define “visual literacy” and other key visual composition terms

  • Image   Show how to catch and control the eye of the viewer

  • Image   Stress that the camera represents the eyes of ...

Get Techniques of Visual Persuasion: + Create powerful images that motivate now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.