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Techniques of Visual Persuasion: Create powerful images that motivate
book

Techniques of Visual Persuasion: Create powerful images that motivate

by Larry Jordan
August 2020
Beginner content levelBeginner
368 pages
12h 32m
English
New Riders
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate

Chapter 2Persuasive Visuals

As filmmakers, we are highly conscious of elements the audience is only unconscious of.

Norman HollynFilm EditorProfessor, Usc School of Cinematic Arts

Chapter Goals

The emphasis of this chapter is to illustrate visual literacy. Specifically, to:

  • Image   Define “visual literacy” and other key visual composition terms

  • Image   Show how to catch and control the eye of the viewer

  • Image   Stress that the camera represents the eyes of ...

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Publisher Resources

ISBN: 9780136766803