Chapter 2Persuasive Visuals
As filmmakers, we are highly conscious of elements the audience is only unconscious of.
Norman HollynFilm EditorProfessor, Usc School of Cinematic Arts
The emphasis of this chapter is to illustrate visual literacy. Specifically, to:
Define “visual literacy” and other key visual composition terms
Show how to catch and control the eye of the viewer
Stress that the camera represents the eyes of ...