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Technology and Workflows for Multiple Channel Content Distribution by Philip J. Cianci

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CHAPTER

1

Here, there, and everywhere … anytime at all

The application of digital technology to the production, distribution, and consumption of media has ushered in the ability to consume content anywhere, anytime, on any device over more delivery channels than any broadcaster or consumer knows what to do with. In order to compete in the diversified twenty-first century media universe, television broadcasters must produce and repurpose content for all possible delivery channels and reception devices.

As if television broadcasters didn't have enough of a challenge converting to digital production and distribution, now they are faced with the reality that this new media universe requires content to be available to on any platform. By 2008, television ...

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