Chapter 9

Launching the Venture

Abstract

One of the most critical strategies that needs to be developed by the technology entrepreneur is the one for launching the venture. Strategies exist at four different levels within the technology venture: enterprise-level, corporate-level, business-level, and functional-level. Enterprise-level strategy focuses on the relationships between the technology venture and society. This needs to be reflected in the mission statement and the business model as well as in the other strategies. The corporate-level strategy focuses on such issues as diversification and managing the portfolio of products and markets of the technology venture, which comes more into play after the venture has been launched. The business-level ...

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