Chapter 1. Fundamentals of Business
After studying this chapter, students should be able to:
▪ Understand the logic and mechanics of a business enterprise
▪ Appreciate the role of value in business and economics
▪ Identify roles and responsibilities of business in society
▪ Explain business as a human activity
▪ Evaluate elements of a going concern versus a failed venture
▪ Identify factors essential to a dynamic venture
Tech Venture Insight
It's Hard to Be a CEO
Mark Zuckerberg is the 23-year-old chief executive of Facebook, the popular social-networking web site used by millions of people around the world. Zuckerberg founded Facebook as a 19-year-old college student in 2004. The company enjoyed almost instant success as millions of users flocked to the ...
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