CHAPTER 3
The Television Media
New technology are not in opposition [to television] but they are complementary.
Jacques Rogge, IOC President
Traditionally television directors and producers knew how their final program would be viewed, generally on a 19” television set. Today there are many options including standard definition (SD), high definition television (HDTV), Internet, cell phone, and even a personal digital assistant (PDA).
How many types of screens have you used in the last 48 hours? The TV in your home, the large public television screens now common in stores and airports, the PC on your desk or at home, the laptop, the PDA that keeps your schedule, and maybe even your cell phone. Today’s broadcasters have to deliver content to ...
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