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The future of television as an information source

Television has long been regarded by the viewing public as their primary source of information about the world (Gunter, 1987 Robinson and Levy, 1986 Towler, 2003). Not only has television been regarded as a valuable source of national and international news, but also for news about regions and local communities (Ofcom, 2007c). In the UK, television news has been ranked as people’s primary news source by growing percentages of the viewing population since the 1970s (Towler,2003). Over the same time period, television has also posed a stronger challenge to newspapers as the primary source of local news (Towler,2003).

Despite the positive opinions that people hold about television as a news source, ...

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