CHAPTER 1
From Brands to Humans
This chapter at a glance:
- Why branding?
- The evolution of branding
- Emotional marketing
- The four passions of branding
- Passionate branding
PewDiePie
Real Name: Felix Arvid Ulf Kjellberg
Country: Sweden
Social Media: YouTube
His Story: If you like video games then chances are you’ve heard of PewDiePie, the leading video game commentator of all time! A former Industrial Economics student, Ulf Kjellberg began elaborating his videos back in 2010, and by 2012 he already had a fan base of 1 million subscribers. He dropped out of university and started working on a hot dog stand to fund his business. Luckily for him, he wouldn’t need his degree to make a living. Felix’s fan base kept growing at exponential levels. Today ...
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