CHAPTER 2
Personal Branding
This chapter at a glance:
- Why are personal brands important?
- Definition of terms
- The evolution of personal branding
- Online social entertainment
- How to develop and maintain your brand?
- What makes a personal brand successful?
The Blonde Salad
Real Name: Chiara Ferragni
Country: Italy
Social Media: Blog and Instagram
Her Story: Chiara Ferragni, a 28-year-old Law student at Bocconi University in Milan, is one of the most successful bloggers to transition from amateur to professional. Starting The Blonde Salad in 2009, a fashion blog where she broadcasts her interests in fashion, photography, travel, and lifestyle, Ferragni quickly became a success online and currently receives over 110,000 daily hits on her site. ...
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