PREFACE
We don’t just crave stories; we crave the way they make us feel. A single story can have the power to evoke laughter, tears, fear, anger, or a myriad of other emotions. Storytellers can encourage us to act in newfound ways, and believe in newfound things.
Today, our projects are increasingly complex, and as designers, we need to amass more information than ever to provide thoughtful ideas and solutions. Yet, despite our preparation, we may fail to articulate our knowledge and ideas in a way that compels our audiences toward action.
My years of practice and teaching have imparted on me the power of storytelling. Being able to understand your client, garner their attention, ...
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