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Telling the Design Story
book

Telling the Design Story

by Amy Huber
November 2017
Beginner
257 pages
7h 20m
English
Routledge
Content preview from Telling the Design Story

PREFACE

How we say something is nearly as important as what we’re saying.

We don’t just crave stories; we crave the way they make us feel. A single story can have the power to evoke laughter, tears, fear, anger, or a myriad of other emotions. Storytellers can encourage us to act in newfound ways, and believe in newfound things.

Today, our projects are increasingly complex, and as designers, we need to amass more information than ever to provide thoughtful ideas and solutions. Yet, despite our preparation, we may fail to articulate our knowledge and ideas in a way that compels our audiences toward action.

My years of practice and teaching have imparted on me the power of storytelling. Being able to understand your client, garner their attention, ...

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Publisher Resources

ISBN: 9781351849210