WRITING FOR IMPACT 4
This chapter will focus on written communication.
Jack had worked late into the night. He knew his boards were stunning, and Jack was confident that the jury, three esteemed designers from Chicago, would judge his project as the best in the class. In his confidence, Jack decided that the written summary, a required component of the project, was not important. Consequently, he spent little time crafting it.
When Jack failed even to receive an honorable mention, he politely pulled one of the jurors aside and asked why. “Your design was interesting,” she said, “but your statement was lacking a coherent point, and your writing was riddled with errors.” Then she told him, “Your writing is a reflection of your ideas.”
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