You Are Your Brand

Or, why a personal brand is more important than ever today.

For many of us, we tend to take on the brand of the company we lead, we work for, and the groups we belong to. Whether it’s being part of a startup, Apple, or Satan’s Choice.

Why take on your own brand? Is a company brand not enough to define who you are? A personal brand gives you a competitive advantage over competitors and even colleagues. A personal brand helps you stand out. A personal brand adds premium value to your worth often monetized through promotions and salaries through perceived value. A personal brand is portable. You’re not defined or limited by the organization’s brand. You may leave the company to lead another or start another. But you ...

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