“I” Incorporated. Not every entrepreneur is an attention-attracting personality like Elon Musk or Richard Branson. The personal brand of an entrepreneur need not fit this mode. While true, many entrepreneurs have similar traits of being driven and passionate about their business, entrepreneurs come from all walks of life and personality types. They may have the defined hard skills of business management, leadership skills, financial management, marketing savviness, and strategy and planning. And while they have worked hard on creating their company brand, few have focused on creating the business brand of their own self.
But for those looking to raise capital, lead a company, a sharp look at your personal brand ...
Get Telling Your Story, Building Your Brand now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
