Let’s go to the movies for a sec. “Your mission should you choose to accept it is to recover the stolen item designated Chimera.” If you’ve ever wanted to understand a mission statement, look to any of the Ethan Hunt/Tom Cruise movies where he is given his mission before the recording self-destructs and sparks an exciting, thrilling adventure. It’s right in the title of the movie, Mission: Impossible. A mission statement is a goal. It’s a straightforward objective.
But it’s not your purpose.
When Microsoft was founded, their mission statement was “A computer on every desk and in every home.” I use this as an example to show the difference between a mission statement and a purpose statement. Unlike a mission statement, ...
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