August 2022
Beginner
134 pages
2h 23m
English
Content preview from Telling Your Story, Building Your Brand
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial


Here is a template of a PR announcement: “Following our internal review of the incident in yesterday, we have made the decision to terminate the employee involved, effective immediately. We do not tolerate racism of any kind at.”
I was about to share a story. But it’s so familiar that the location could be anywhere and the organization, any company.
An individual confronts a person of color, it’s recorded, and it makes the news. Sometimes it’s seemingly a person trying to be funny, although with no hate bias but is still considered racist.
“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”
In the multihour flight that Justine Sacco took following her tweet, she was vilified by the public and quickly fired ...