CHAPTER 11

The Chequered History of CSR

It’s easy to make a buck. It’s a lot tougher to make a difference.

—Tom Brokaw

One of the most telling signs of a system in trouble is when organizations and people start adopting practices that seemingly advocate methods that are contrary to the very system in which it is operating. Corporate social responsibility (CSR) is a theory that suggests that organizations have responsibilities beyond those that are obligated by law, extending the definition of an organization’s operations beyond what must be done as required by national legislation. The obligations covered by CSR go beyond the normal financial considerations such as return on investment to shareholders and instead place responsibility for meeting ...

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