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Terms of Engagement, 2nd Edition by Richard Axelrod

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INTRODUCTIONEngagement Makes a Difference

We’re about to start a change process, and I think we’re going about it the wrong way.” Hank Queen, soon to become vice president of engineering and product integrity for Boeing Commercial Engineering, and Charlie Bofferding, president of the Society of Professional Engineering Employees in Aerospace, were present for a talk I was giving about the four engagement principles that are core to Terms of Engagement. Boeing was just coming off of the largest white-collar strike in U.S. history, where more than fourteen thousand employees walked off the job, and Charlie had suggested that Hank come and hear what I had to say.

At the break, Hank pulled me aside, and with those words, “We’re about to start a change ...

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