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Terms of Engagement, 2nd Edition by Richard Axelrod

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CHAPTER 1Why Change Management Needs Changing

That. didn’t work. Let’s do it again.”

In organizations around the world, this is how change happens. You, the organization’s leader, identify a problem and hire an expert consulting organization to create the solution. The consultants bring in their legions and you get your answer. Next, you try to sell the plan to the rest of the organization. But instead of excitement, you’re met with indifference and resistance. Getting people on board becomes a full-time obsession. Your elegant solution, wrapped in a handsome binder, sits in silence on your bookshelf, an expensive reminder of what might have been.

“That still didn’t work. Let’s tweak the model.”

This cycle has repeated often. To deal with the ...

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