O'Reilly logo

Terms of Engagement, 2nd Edition by Richard Axelrod

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4Lead with an Engagement Edge

In the North Sea, an oil platform caught fire and was burning fast. On it was a lone worker. He had a decision to make: stay and face certain death or jump and face probable death.

Leaders often call upon the burning platform when they want to create a sense of urgency. And while they might not know the original story behind the metaphor, the metaphors we use are important.

But beware of the burning platform.

WHAT HAPPENS WHEN YOU INVOKE THE BURNING PLATFORM

When managers invoke the burning platform, it sounds like this: “If we don’t make this change, we will have to close our doors in six months” or “If we don’t get the new product in three months, our competitors will eat our lunch” or “If you want to have ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required