Testing Business Ideas

DISCOVERY / INTERACTION PROTOTYPE

Clickable Prototype

Digital interface representation with clickable zones to simulate the software’s reactions to customer interaction.

Prepare

• Define the goals of your clickable prototype experiment.
• Determine the target audience to test with, preferably a group that isn’t cold and has no context for your offering.
• Write your script.
• Create your clickable prototype screens with hot zones.
• Test it internally to make sure that the interaction works.
• Schedule your clickable prototype experiments with target customers.

Execute

• Explain to the customers how this is an exercise to get their feedback on what you are planning to deliver. Make sure they understand that you value their input.
• Have one person conduct the interviews and ...