December 2018
Intermediate to advanced
240 pages
7h 30m
English
This chapter covers
In trying to do for pet supplies what Amazon did for books, Pets.com became one of the most spectacular failures of the dot-com bust that occurred around the turn of the millennium. On the surface, the company had everything it needed to be successful, including a brilliant marketing campaign that featured a famous sock puppet. Yet it flamed out from IPO to liquidation in under a year, becoming synonymous with the bursting of the dot-com bubble in the process.
Business-minded folk claim that Pets.com failed because no ...
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