Case Study 5 Enhancing Predictive Models Using Textual Data
Maheshwar NareddyGoutam Chakraborty
While text mining customer responses can reveal valuable insights about a customer, plugging the results from text mining into a typical data mining model can often significantly improve the predictive power of the model. Organizations often want to use customer responses captured in the form of text via emails, customer survey questionnaires, and feedback on websites for building better predictive models. One way of doing this will be to apply text mining to reveal groups (or, clusters) of customers with similar responses or feedback. This cluster membership information about each customer may then ...
Get Text Mining and Analysis now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
