Text Mining and Analysis

Case Study 6 Opinion Mining of Professional Drivers’ Feedback

Mantosh SarkarGoutam Chakraborty

Introduction

Data

Analysis Using SAS^® Text Miner

Analysis Using the Text Rule-builder Node

Summary

Introduction

The widespread adoption of mobile applications has tremendously expanded the scope of obtaining timely customer feedback. While many companies collect feedback from their customers via mobile apps, they often restrict their analysis to numeric data and ignore analyzing customer feedback and sentiment from textual data because of perceived difficulties associated with analyzing text data. In this case study, you will analyze customer feedback by professional drivers sent via mobile devices. Currently, he company experts manually classify these ...