chapter eighteen Giving: Ignited Spirits Through Profound Service

“Happiness is the only good. The time to be happy is now. The place to be happy is here. The way to be happy is to make others so.”

—Robert Green Ingersoll

Organizations have been promoting the concept of “customer satisfaction” for decades. At first blush, this sounds like a good idea, and it seems rational enough, but hey, here’s a thought. If customers are satisfied with their service but can get a better price somewhere else, why should they stay with you?

Let’s look at things from YOUR perspective: How soul-fulfilling is it for you to have yet another “satisfied” customer?

What you really want to ...

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