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Thank You For Disrupting
book

Thank You For Disrupting

by Jean-Marie Dru
June 2019
Beginner content levelBeginner
256 pages
4h 47m
English
Wiley
Content preview from Thank You For Disrupting

CHAPTER 20MARC BENIOFF AND SUZANNE DIBIANCA

ON SCALING UP PHILANTHROPY

When new employees arrive at Salesforce, they are shown their desk, given a computer, and fed some information about the daily life of the company. Then, after barely an hour, Salesforce sends them out to do a day of volunteering at a school, hospital, or homeless shelter. The company makes it immediately clear how much social purpose is at the heart of its activities. For Salesforce, it is a driving principle.

Salesforce is one of the fastest-growing enterprise software companies in the world. The leading provider of cloud-based customer relationship management software, Salesforce truly fueled the explosion of software as a service.

A Native Philanthropist

From the very beginning, when Salesforce employed only a few people in a San Francisco apartment, the idea of giving back was integrated into its business model. As then, it is based on three pillars, two of a commercial order, one charitable. First, the company decided to give free access to part of its software on the Internet, which was a completely new concept in 1999. Second, using another approach unprecedented at the time, Salesforce commercialized its software on a monthly subscription basis. It was the beginning of a period in the business-to-business segment, in which usage has taken precedence over ownership. Finally, in a third innovation, the company developed a new philanthropic model, which is simple, engaging, and capable of lasting ...

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