September 2012
Beginner to intermediate
320 pages
8h 50m
English
Content preview from The $10 Trillion Prize
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FIFTEEN
The BCG Playbook
Practical Strategies for Winning Over New Consumers in China and India
How to move from your current position to take advantage of the growth in China and India, and what expectations you should have about priorities, timing of returns, and staying power
IN THE $10 TRILLION PRIZE, we have tried to highlight the ambitions and anxieties, the aspirations and appetites of the billion-plus newly affluent Chinese and Indian consumers. We have tried to show how they live today and how they hope to live in the future. We have sketched their backgrounds, their living environments, their spending habits, their dietary preferences, their health concerns, and the goals that they have for their children.
The Chinese and Indian consumers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.