January 2000
Beginner to intermediate
319 pages
5h 56m
English
Content preview from The 100 Absolutely Unbreakable: Laws of Business SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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20. The Law of Purpose
The purpose of a business is to create and keep a customer.
Many people think that the purpose of a business is to make a profit. However, while that may be the purpose of the individual who starts or invests in the business, a business is really a separate entity that has a purpose of its own. In fact, a good way to assess the purpose for the existence of a business is to imagine that the owners of the business had to appear in front of a tribunal each year and justify getting permission for the business to carry on. You will see immediately that “making a profit” would not be enough of a reason for the enterprise to justify its continued existence.
The first corollary of the Law of Purpose is Profits are a measure ...
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